Tier I
Reader
$0forever
Unlimited habits, smart reminders, two grace days a year, and offline PWA access on any device.
- ✓Unlimited habits
- ✓Smart reminders
- ✓PWA · offline mode
- ✓2 grace days per year
- ✓Export data
No card · just an email
Pricing
For the
practice.
Free forever for the basics. Subscriber for the AI coach, the 12-week arc, and friend leagues.
Tier II
Subscriber
$4/ month
Everything in Reader, plus the AI coach Noa, the 12-week transformation arc, unlimited grace days, friend leagues, and the weekly review.
- ✓AI coach Noa, texts you on the slip
- ✓12-week transformation arc
- ✓Unlimited streak grace days
- ✓Friend leagues (4–6 people)
- ✓Weekly review reports
- ✓90-day AI coach memory
No card for trial · cancel in two taps
A line-by-line comparisonFree vs Pro
What’s in each tier.
FeatureReaderSubscriber
Track unlimited habits✓✓
12-week transformation arc—✓
AI coach Noa — texts you on the slip—✓
Streak grace days2 / yearUnlimited
Smart adaptive reminders✓✓
Friend leagues (4–6 people)1 leagueUnlimited
Weekly review & longitudinal insights—✓
PWA · offline mode✓✓
Export your data✓✓
Priority human support—✓
90-day AI coach memory—✓
A note on the price
$4 a month.
Not because we couldn’t charge more. Because we wanted you to be able to keep paying it without thinking about it.
Most of subscription revenue pays the small team and the AI coach’s inference bill. The rest is the app and the boring infrastructure that makes “just opens, always works” possible.
— the founders
Frequently asked
What people usually want to know.
Is Habit+ really free?
Yes. The Reader plan tracks unlimited habits, forever. The Subscriber plan unlocks the AI coach, the 12-week arc, and friend leagues.
What if I miss a day?
On Subscriber, streak grace lets you pause a day without breaking momentum — and the AI coach texts you that evening to ask why, not to scold. On Reader you get two grace days a year.
Where is my data?
On your device. We do not sell, profile, or share. Encrypted backup is optional. The AI coach keeps a rolling 90-day memory and nothing older.
Can I cancel anytime?
Two taps. A refund within fourteen days, no questions and no exit survey.
What does the AI coach actually do?
It watches your streaks quietly and messages you on the day you slip — in your local time — asks for context, and proposes one small adjustment. No moralising, no guilt.